In the ever-evolving digital landscape, content creators have become a driving force in the online world. Salduu, a Chilean digital content creator market player, recognized the immense potential for expanding their business internationally.
This case study explores how the strategic partnership with dLocal Go payments platform helped Salduu unlock new opportunities, broaden its global reach, and propel its growth in the international market.
Salduu, an all-in-one platform for digital creators
Salduu is an all-in-one platform that empowers digital creators by allowing them to create a free store, email campaigns, write a blog, and sell their products worldwide.
With a laser focus on meeting the needs of content creators, Salduu aimed to establish a strong presence beyond their local market. Recognizing the untapped potential in the international arena, they sought a solution that would facilitate seamless transactions and enhance their global expansion.
"Salduu aims to offer exactly that: eliminating friction and providing digital creators with everything they need on a single platform. We simplify the process of selling online and selling internationally."
Angelo López, co-founder, and CEO at Salduu
dLocal Go and Salduu: a successful partnership
The partnership between Salduu and dLocal Go was a perfect match, as dLocal Go offered a robust platform tailored to digital creators' and buyers' needs.
Salduu acknowledged that having a solid and secure product was essential in gaining the trust and confidence of their customers. dLocal Go's reliable payment infrastructure provided crucial reliability and security, ensuring a smooth payment experience for customers.
With dLocal Go's integrated API, Salduu can offer its creators a seamless payment experience locally and globally, as shared by Angelo López, co-founder and CEO at Salduu.
"For our business model, what interests us the most is being able to integrate and provide a frictionless purchasing experience. That's why we integrated dLocal Go's API into Salduu's checkout. This way, the end customer, the customer of our digital creators, explores the store, and when they decide to make a purchase, they have a smooth and secure buying experience."
With an unwavering commitment to empowering digital content creators, Salduu identified the market's unique requirements and challenges. They understood the importance of streamlining monetization, ensuring a user-friendly experience, and offering diverse content formats. To achieve these goals, they sought a partner who could provide a comprehensive platform catering to the specific needs of content creators, as highlighted by López:
"I was able to validate that there is an unmet demand and an opportunity to create a globally accessible product for digital creators. That helped me understand the market, the niches of digital creators and the different geographies."
Besides the product usability, dLocal Go's broad coverage around emerging markets worldwide provides business expansion opportunities to Salduu and its digital creators, making globalization a reality.
By leveraging dLocal Go's international payment capabilities, Salduu gained the ability to sell its products and services to customers worldwide. The seamless integration of dLocal Go's payment platform empowered Salduu to accept transactions in local currencies in different countries. It provided a secure and hassle-free payment experience for its global audience.
But more important than being present is understanding consumer behavior. That's why each country's wide range of alternative payment methods has helped Salduu reach even more customers. With dLocal Go, Salduu's digital creators can offer over 100 local payment methods and expand their business in a simple and fast way, according to Saluu's co-founder and CEO.
"What I find most valuable is the coverage of local payment methods in each country. For example, in Mexico, people can pay on the neighborhood's corner. This allows creators, or even myself, to do business with unbanked people, thus achieving market penetration that I couldn't reach with credit cards alone."
More than a payment platform: a business partner
The extensive range of payment methods, simplicity and reliability offered by dLocal Go made us an ideal partner for Salduu. The partnership allowed Salduu to explore new avenues and deepen its collaboration with dLocal Go, driving mutual growth and success.
Furthermore, dLocal Go is constantly introducing new features that the market has been demanding, such as subscriptions that, according to López, were a great addition to Salduu's business model.
“Trying to anticipate and be a pioneer: new features, new markets, with disruptive developments. I think the key is to generate world-class digital products and services. That's what both dLocal Go and Salduu are aiming for.”
Salduu is growing strongly with the certainty that it has by its side more than a payment provider, a business partner that shares the same future goals.
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